Necessary cookies are absolutely essential for the website to function properly. “Consumers are always looking to experience something new and like to provide others with valuable and exciting content through social media.” “At Museum of Ice Cream, we believe anything is possible and we like to challenge conventional norms to create experiences that people have not seen, tasted, felt, or smelt before,” he says. “It is important for us to be more than just a brand that sells tickets and one that is able to create and engage communities to share the love of ice cream,” Pirakash says.Īs for what conventional museums can learn from experiential attractions, Pirakash emphasizes a focus on user experiences that “induce a positive feeling” and addressing ways to add value to visitors’ lives. But apart from increased hygiene protocols, MOIC does not intend to add additional technology into the space: “We want people to be off their devices and immersed in the real world.Īnd with increasing competition in the experiential attraction market, MOIC knows that customers are becoming more discerning. One pandemic precaution is MOIC’s sprinkle pool which features over one hundred million antimicrobial biodegradable sprinkles regularly disinfected in an antibacterial sprinkle shower. MOIC’s COVID precautions have included mandated mask-wearing, regular disinfecting, and 24/7 air circulation. “As an attraction, we need to be agile to adapt to evolving situations while also finding new and innovative ways to introduce new programs and drive repeat visitorship.” ![]() “We live in an endemic world and international tourism numbers are still far away from the pre-COVID world,” Pirakash says. But summer 2021 saw the attraction rebound, recording its strongest summer of sales in New York City, according to the museum.ĭespite COVID restrictions lifting in certain metropolitan areas, the pandemic is far from over and MOIC recognizes the need to remain adaptable. “Having to operate in three different cities, all with a different set of rules that were constantly changing due to the pandemic, was indeed a challenge,” says Pirakash T, MOIC’s Head of Asia-Pacific. Image: Museum of Ice Cream on Facebookįor an experiential and social media-friendly venue, the past two years’ COVID-related lockdowns naturally impacted MOIC’s operations and visitorship. ![]() Want more? Sign up here to stay in the know.Last year saw the museum rebound with its strongest summer of sales in New York City. The Museum of Ice Cream (2018 E 7th Pl) runs April 22 through May 29 every day except Tuesday from 11am to 10pm. Tickets are priced at $29 for adults and $18 for children (3-12) and seniors (60+). It's not cheap, especially considering that the bulk of the experience amounts to photo ops-but if the impending deluge of Instagram photos and the scarcity of tickets has you itching to go, then just give in to the spectacle. We defy you to sink into the sprinkles and throw a fistful in the air without giggling like a child-just expect to get sprinkles everywhere in the process. There's a cotton candy claw machine and multiple swing sets.Īnd most notably, there's a wading pool filled with synthetic sprinkles and pool floats. You can scratch and sniff the banana wallpaper, press your nose up to some mint leaves and take a whiff of a refrigerator full of gummy bears. ![]() ![]() It's not just about bragworthy photos at the Museum of Ice Cream there's a hands-on, multi-sensory aspect to almost every installation. Floral wallpaper, colorful mirrors, suspended plastic bananas and proper photo booths all seem to be carefully considered selfie spots. While we enjoyed the ice cream-a rotating selection of scoops from the likes of McConnell's, Salt & Straw, Coolhaus and CREAM-the otherwise so-so sweets mostly take a back seat to the Pop Art-inspired installations that seem built from the ground up for Instagram.
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